Bloggers had a lot to say about this year's Superbowl ads, according to "Word of Super Bowl Ads Travel the Web," on ClickZ. But, the article goes on to report on the real story: all the missed opportunities.
"Few of the ads involved consumers in any way. It's surprising against the backdrop of companies wanting to start blogs," said [Pete] Blackshaw [of Intelliseek]. "The ads were created by traditional advertising [departments]."
Blackshaw gave the example of Gillette, which debuted a campaign for the new Fusion razor during the big game, but lacked Web elements to engage its target audience. "I thought Gillette missed some really big opportunities," he said. "It's heavily targeted toward one of the most active segments online."
It seems that if you had enough money to run an ad during the Superbowl, you probably could have/should have spent a little bit of time and money on a Web component. Oh, well. Maybe next time.
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