Podcasting isn't always cheap and easy

Podfading: A short-lived podcast...

Podcasting has drawn thousands on the premise that anyone can create an audio program, build an audience online and even vault to stardom. Less celebrated is the fact that untold numbers of shows just wink out just as suddenly as they started.

The phenomenon has earned its own label, "podfading," coined by podcaster Scott Fletcher in February 2005 when he gave up on two podcasts of his own.

The next time someone comes to you with a podcast idea, have them read this article first. :-)

Read the article on Wired News, "Podfading Takes Its Toll."